Membership Development vs. Membership Referral

Many clubs across the country have been challenged to become innovative in how they approach membership recruiting and retention this year.  The biggest concern of the clubs that have approached us in the last month is that they need solutions that will drive their membership in order to replace those lost in the last year.  Additionally those solutions need to move their membership on to new heights for the future.

Most clubs have attempted some sort of referral type approach with success in the past, but those clubs that depend solely on a referral program in today's market climate are not finding the same success as they once experienced.  The Review Group's creative approach includes many components that combine to bring lasting success when consistently applied year after year.  Our company president, with over 30 years of first hand experience, has a cache of ideas that have been proven to work and can be put together in unique combinations to create a program for your club.  Membership development is a puzzle of many pieces and referral programs are just one piece of that puzzle.  Our approach works!

If you have fallen into the initiation fee "give away" dilemma to keep up with your competitors, there are positive ways to reverse that and build a strong membership development base.  We can show you the way.